Friday, January 23, 2009

What I do...

As a student of MBA you have to develop interest in either of marketing, finance, HR, operations etc. So i also had to. i am interested in marketing as of now. Thanks god i am now sure of my field for specialization for 4th term otherwise earlier I was confused b/w marketing and finance. I always get good marks in both. My selection for Summer Training in JWT (eventually world's 4th largest ad agency),Chennai has also influenced my decision to choose Marketing as specialization.
By the way, now a days I am busy with lot of stuffs like reading 'Ogilvy on advertising", mulling over systems & structure, searching for a good topic to write a research on marketing, collecting articles for our In-house management magazine 'The Chanakya'(being the co-editor of it) and our college's Anuual rural marketing fair.
It is a 3 day annual Rural Marketing Fair called as 'Pragati'. It will take place in mid Feb (15,16 & 17). we have divided our batch of 82 in teams such as Prospecting (selling stalls to shop owners & showrooms), culturals (selling sponsorships of events, ads, banners), finance (reimbursement to students and costing) etc. It is a great fun & learning to sell non-existing products and space in market. Sometimes people misbehave with you & you have to keep smiling. It is different and is something what we call as 'experiential Learning'.

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